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THE Marketing
& BUSINESS
CLASS -
is
the
business of art
The 'Marketing & Business' Class covers the critical and most essential
elements of the publication and
execution of a professional decorative
painting business; including the theoretical, legal and practical legs
which both promote AND
protect the business artist.
MARKETING: Having a great mouse trap isn't enough. The public
needs to know it. Getting the word out can be challenging since
you are competing for attention in a world that is overwhelmed with
infomertials and data. Then even if you have an established
clientelle, are you both optimizing that resource to its best potential
and are you growing new business ? Are you maintaining your current levels
at a rate of optimum profitability?
Granted, if
you are a graduate of the excellour courses offered by the Academy, you
already have a 'better mouse trap to offer'.
Congratulations, you are highly competitive! But the promotion of
that fact is key.
The Marketing & Business Course addresses the best methods of
promotion for the best return for your dollar, both locally in print
and internationally by way of the world wide web. Don't be fooled!
The web is your best medium today for attracting even a LOCAL following. The Academy's Marketing & Business
course has been developed over time to address this absolutely essential
sphere of promotion.
BUSINESS
OF THE BUSINESS: The business portion of this important
class covers the stages from initial contact of a client all the way to
the completion of your work for the same. No job is done, until
the fat lady sings! No, actually, it's till the paperwork is
completed! Your paperwork is your liaison, your
ambassador, your guardian and your professional appearance. You will
learn from the paper trail used by Buon Fresco studios and be issued an
electronic file of all templates for your own business usage. The
list of those documents and a more detailed outline of this part of the
class is below.
PLEASE SCROLL DOWN FOR A CURRENT
SCHEDULE OF CLASSES
BUSINESS & MARKETING CLASS
OUTLINE:
-
The stages of success
from; obtaining a client, meeting a client, to writing a proposal and
delivering the job.
-
Write Successful
Proposals
-
Your Ground in Stone
Policies - The Absolutely Essential things
-
Pricing � the Bottom
Line
-
Deposits & Invoicing
Policies
-
Sample Board
Production & Policies
-
Marketing & Promotion
Keys and Strategies
-
Marketing on the WEB!
-
Tips for visible web sites
-
Optimizing visibility
-
WHY THE WEB!
-
Photography and
Portfolio Strategies
-
Advertising / When/
How/ Where
-
Trade Shows
-
Working with Designers
& Architects
-
Employees & Hiring
-
Background Checking
and your Legal Responsibilities
-
LEGAL issues
-
Business Ethics
YOU WILL RECEIVE:
-
Copies of Essential
Forms Templates on a CD for your personal use including:
- Working Policies List [template]
- Sample Proposals
- Short Proposals [template]
- Long Proposals [template]
- Contract Templates
- Addendum Template
- Change Order Template
- Simple Invoice [template]
- Progressive Work Invoicing [template]
- Final Invoicing [template]
The Academy of
Wall Artistry is concerned with
the well being of the faux finisher. We believe that by setting
protocols we help to raise standards. Raising the standards of the
industry also mean raising the standard of living of the faux finisher.
Every other home service industry, from
the carpenter to the plumber and electrician has standards set which
help to govern the rate of compensation, as well as the rules of fair
practice. It is our goal with the Business of the business class, to
set the faux finisher on the road to achieving their well deserved place
in the home service industry among the well compensated - well respected
practitioners.
In addressing the needs of the successful artist, the Academy supplies
helpful business directives, documents and procedures to; demonstrate
the conduct of a professionally run business; protect the artist against
loss; and provide essential guides and invaluable tips for the critical
skills of promoting your business. Using the Award
Winning Studio, Buon Fresco, as a business model, we hold nothing
back.
Read some of the comments from our
graduates:
"I wish I had taken this class
before I lost a ton of money to an unscrupulous client."
Oscar
'Good & Necessary information that is
tried and true! I would absolutely recommend this class to
decorative painters for the beginner and Pro alike - based on its
valuable tested policies and experiences.' Ursula
'I found the class extremely helpful and
validating, It will help to crystallize our own policies and
procedures.' Damyen
'Thanks to this class I will now have
clear documentation and more value of myself and my time.' Susan
'The class was very informative and gave
me much more confidence. I would recommend this class to other
decorative painters for the unification of industry standards.' Tara
'The class was very informative, had
precise information and great examples. Thanks to the business class we
will be more thorough and specific in our initial presentation and not
waste as much time.' Cathy
'The class was very informative, the
business procedure was specifically important to me. My greatest
benefit from this class will be doing business with an industry
standard.' Annmarie
The class was very nicely thought out.
Great information to take home. Thank You! Suzanne
''The class was
very informative, the business procedure was specifically important to
me. My greatest benefit from this class will be doing business
with an industry standard.' Annmarie
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